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<span id="openzim-page-title" class="mw-page-title-main"><i>Florida Trend</i></span>
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</style><table class="infobox vcard ib-newspaper"><caption class="infobox-title fn org">Florida Trend</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"></span><div class="infobox-caption">February 2024 cover of Florida Trend</div></td></tr><tr><th scope="row" class="infobox-label">Type</th><td class="infobox-data">Monthly</td></tr><tr><th scope="row" class="infobox-label">Format</th><td class="infobox-data">Magazine</td></tr><tr><th scope="row" class="infobox-label">Owner(s)</th><td class="infobox-data"><a href="Times_Publishing_Company" title="Times Publishing Company">Times Publishing Company</a></td></tr><tr><th scope="row" class="infobox-label">Publisher</th><td class="infobox-data">David G. Denor</td></tr><tr><th scope="row" class="infobox-label">Editor</th><td class="infobox-data agent">Amy Keller</td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1958</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label">801 Third Street South<br><a href="St._Petersburg%2C_Florida" title="St. Petersburg, Florida">St. Petersburg</a>, <a href="Florida" title="Florida">Florida</a> 33701, <a href="United_States" title="United States">United States</a></td></tr><tr><th scope="row" class="infobox-label"><a href="Newspaper_circulation" class="mw-redirect" title="Newspaper circulation">Circulation</a></th><td class="infobox-data">51,214 (June 2023)<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><a href="ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a></th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.worldcat.org/search?fq=x0:jrnl&q=n2:0015-4326">0015-4326</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://floridatrend.com">floridatrend<wbr>.com</a></span></td></tr></tbody></table>
<p><i><b>Florida Trend</b></i> is a media company delivering business news and information across print and digital platforms. Florida Trend reports on all industry sectors, including health care, education, research and technology, finance, law, transportation and real estate. The media company regularly hosts community and industry portrait events with business and community leaders. David G. Denor is Florida Trend's publisher.
</p><p><i>Florida Trend'</i>s monthly business magazine is read by more than 235,000<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> influential business, civil and governmental leaders and its companion website, FloridaTrend.com garners over 82,000 unique visitors each month.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Its daily late-breaking business eNews alerts and weekly industry targeted eNewsletters are delivered to over 127,000<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> opt-in e-news subscribers. Each month, Florida Trend delivers over 2 million eNews alerts to its digital opt-in subscriber audience.
</p><p>In addition to the 12 monthly issues, Florida Trend produces specialty annuals such as <i>Florida 500,</i><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> reporting on the state's most influential business leaders across major industries; <i>Business Florida,</i><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> for the state's economic development interests; <i>Florida Small Business,</i><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> to help individuals start and grow companies; <i>Legal Elite,</i><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> highlighting the top attorneys in Florida; the Florida Education Guide and <i>Florida Trend's NEXT,</i><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> providing education and career guidance to high school guidance counselors/administrators and high school students.
</p><p>Founded in 1958, Florida Trend was the nation's first regional business magazine. Subscribers are 84% executives, managers, owners, and professionals. A total of 86% of readers are between the age of 25-64 and 83% of readers are between the age of 35–64. The average reader has an income of $292,000 and a net household worth of $2.54 million.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup>
</p><p>Florida Trend is a member of the <a href="Circulation_Verification_Council" title="Circulation Verification Council">Circulation Verification Council</a>.
</p>
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<div class="mw-heading mw-heading2"><h2 id="Article_content">Article content</h2></div>
<p>In addition to regional business news coverage, editorial assessment, and analysis of economic, lifestyle and environmental trends, Florida Trend offers statewide rankings and statistical information. The top-of-the-year annual "Economic Outlook," for instance, offers insights into Florida's population by age, income, projected population and growth-related statistics.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Florida's 350 Biggest Companies, which publishes in July, ranks Florida's top public and private companies by revenue.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> In August, Florida Trend publishes an annual list of "Florida's Best Companies To Work For"—featuring "Best Companies" ranked by the results of a voluntary, anonymous survey administered to employees of small, medium and large companies in Florida.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Awards">Awards</h2></div>
<p>Florida Trend has won numerous national and regional awards, including the Gerald Loeb award and the Society for Professional Journalists' Green Eyeshade awards<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> for investigative reporting and commentary. In 2011, Florida Trend won two Green Eyeshade awards — first place for general news reporting for "Medical Makeover" and second place for investigative reporting about Florida's role in international adoptions.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup>
The Alliance of Area Business Publications (AABP) has honored Florida Trend several times. Most recently, Florida Trend received six AAPB Editorial excellence awards in 2023.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> Previously, the publication received eight such awards in 2011, nine in 2012,
<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> ten awards in 2013,<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> seven awards in 2014, five awards in 2015, four in 2016,<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> seven in 2018,<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> and five in 2019. In 2019, the AABP national competition included 511 entries from 41 publications.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> Additionally, Florida Trend has received several honors from the Florida Magazine Association, including 2018 and 2019 wins in the 'Best Digital', 'Best Design', and 'Best Overall Writing' categories;<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> and from the American Society of Business Publication Editors, who awarded the magazine with three national awards in 2018.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Operations_and_headquarters">Operations and headquarters</h2></div>
<p>Trend is based in St. Petersburg, Florida, and has satellite news and advertising offices in other cities around Florida. Trend is owned by the Times Publishing Company, which is also the parent of the <a href="Tampa_Bay_Times" title="Tampa Bay Times">Tampa Bay Times</a>, Florida's largest newspaper. The Times is, in turn, owned by the <a href="Poynter_Institute" title="Poynter Institute">Poynter Institute</a>, a school for journalists founded by <a href="Nelson_Poynter" title="Nelson Poynter">Nelson Poynter</a>.
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<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/public/userfiles/mediakit/2023/CVC_1H2023.pdf#zoom=80">"Florida Trend Publication Audit Report"</a> <span class="cs1-format">(PDF)</span>. <a href="Circulation_Verification_Council" title="Circulation Verification Council">Circulation Verification Council</a>. June 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">March 14,</span> 2024</span>.</cite></span>
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<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/public/userfiles/mediakit/2023/CVC_1H2023.pdf#zoom=80">"CVC Publication Audit Report"</a> <span class="cs1-format">(PDF)</span>. June 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/public/userfiles/mediakit/2023/CVC_1H2023.pdf#zoom=80">"CVC Publication Audit Report"</a> <span class="cs1-format">(PDF)</span>. June 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
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<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/public/userfiles/mediakit/2023/CVC_1H2023.pdf#zoom=80">"CVC Publication Audit Report"</a> <span class="cs1-format">(PDF)</span>. June 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend500.com">"FloridaTrend500.com"</a>. FloridaTrend500.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.businessflorida.com">"BusinessFlorida.com"</a>. BusinessFlorida.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.floridasmallbusiness.com">"FloridaSmallBusiness.com"</a>. FloridaSmallBusiness.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.floridalegalelite.com">"Florida's Legal Elite"</a>. FloridaLegalElite.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.floridanext.com">"Florida Trend's NEXT"</a>. FloridaNEXT.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.floridatrend.com/public/userfiles/mediakit/InfoSheets/ft_print_demos.pdf#zoom=80">"Readex Research Demographic Study of Florida Trend, 2019"</a> <span class="cs1-format">(PDF)</span><span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/economic-outlook">"Florida Trend's Economic Outlook"</a>. Floridatrend.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/350">"350 Biggest Companies"</a>. Floridatrend.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/best-companies">"Florida's Best Companies to Work For"</a>. Floridatrend.com<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20071004230836/http://www.spj.org/a-eyeshade.asp">"Society of Professional Journalist's Green Eyeshade Awards"</a>. Spj.org. Archived from <a rel="nofollow" class="external text" href="http://www.spj.org/a-eyeshade.asp">the original</a> on October 4, 2007<span class="reference-accessdate">. Retrieved <span class="nowrap">March 8,</span> 2013</span>.</cite></span>
</li>
<li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/1790/florida-trend-wins-10-awards">"Florida Trend Awards, June 2011"</a>. Floridatrend.com. June 28, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">March 8,</span> 2013</span>.</cite></span>
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<li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/39528/florida-trend-receives-6-editorial-excellence-honors-from-the-alliance-of-area-business-publishers">"Florida Trend Awards, June 2023"</a>. Floridatrend.com. June 27, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">March 25,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/14323/florida-trend-receives-nine-awards-at-national-conference">"Florida Trend Awards, June 2012"</a>. Floridatrend.com. June 25, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">July 1,</span> 2014</span>.</cite></span>
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<li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/15793/florida-trend-receives-ten-awards-at-national-conference">"Florida Trend Awards, June 2013"</a>. Floridatrend.com. June 25, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">July 1,</span> 2014</span>.</cite></span>
</li>
<li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/20132/the-alliance-of-area-business-publishers-announces-2016-editorial-excellence-award-winners-for-leading-business-publications">"Florida Trend Awards, June 2016"</a>. Floridatrend.com. June 13, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/24850/florida-trend-receives-7-editorial-excellence-honors-from-the-alliance-of-area-business-publishers">"Florida Trend Awards, June 2018"</a>. Floridatrend.com. June 25, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/27193/florida-trend-receives-five-editorial-excellence-honors-from-the-alliance-of-area-business-publishers">"Florida Trend Awards, January 2021"</a>. Floridatrend.com. July 1, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/25175/florida-trend-wins-top-awards-from-the-florida-magazine-association">"Florida Trend Awards, August 2018"</a>. Floridatrend.com. August 13, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/27355/florida-trend-wins-5-charlie-awards-from-the-florida-magazine-association">"Florida Trend Awards, July 2019"</a>. Floridatrend.com. July 12, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
</li>
<li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://floridatrend.com/article/24503/florida-trend-wins-3-asbpe-awards">"Florida Trend Wins 3 ASBPE Awards, August 2018"</a>. Floridatrend.com. May 8, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">March 24,</span> 2024</span>.</cite></span>
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</ol></div></div>
<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>
<p><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://floridatrend.com/">Official website</a></span></span>
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